Branding and identity case study for Claude Home, focused on bringing greater clarity, intention, and cohesion to the brand’s visual presence. The existing identity felt understated relative to the quality of the product, creating an opportunity to develop something more refined, confident, and enduring.

I developed a new wordmark as the foundation for a broader visual system, defining typography, layout, spacing, and art direction to create a cohesive language across touchpoints. The result is a more considered brand presence that better reflects the quality and point of view of Claude Home while creating a clearer, more distinctive experience.

S.ROSSON